Across
- 1. treating stakeholders as the entrepreneur would hope others would treat him/her
- 6. a situation in which an individual might take an action to his/her advantage that would be to the disadvantage of a person or company that believes this individual is serving them
- 7. actions entrepreneurs and companies take that go beyond their financial self-interest
- 8. individuals and companies often promise to keep information they learn secret
- 10. proper business behavior beyond complying with legal requirements
- 11. the practice of operating openly and communicating fully
- 12. how a business communicates to large numbers of customers, motivating them to learn more about the business and its offerings
- 13. the decision point at which an entrepreneur makes the final decision on whether or not to launch a new enterprise
Down
- 2. a clear, concise compelling way to describe a business or new business concept in 30 seconds
- 3. non-physical assets created by individuals or companies that hold the exclusive legal right to commercialize
- 4. open ended question that prompts more than a "Yes" or "No" answer
- 5. when an entrepreneur's actions and decisions are guided by a set of beliefs about he/she wants the business to succeed
- 9. a complete package that supports a "Go" decision by an entrepreneur to launch a business plan