Across
- 2. ______________ management is the role of management in setting long-term, cross functional goals.
- 4. __________ analysis analyses the internal and external environment of a business.
- 9. The process of allocating and controlling resources to support the selected strategies is termed as strategic __________________.
- 10. ______________ planning involves making predictions and assumptions about the future of a business and how the business environment may change.
- 11. __________ analysis focuses on the macro-environment in which a business operates.
- 13. _____________ analysis examines the driving and opposing forces of a decision.
Down
- 1. The process of selling different, unrelated goods and services is termed as _________________.
- 3. _________ Matrix is a model used to evaluate the degree of risk associated with four growth strategies.
- 5. ______________ advantage is the superiority gained by a business when it can provide the same product as its rivals but at a lower price.
- 6. The process of conducting detailed research into the business environment within which a firm operates is known as strategic ____________.
- 7. Strategic ____________ is the identification and selection of various strategic options and deciding between them.
- 8. A ____________ is a short-term, reversible policy aimed at resolving a particular problem in a business.
- 12. A decision _________ sets out the various options connected with a particular decision, the outcomes and economic returns which result.