Across
- 2. A legal protection for a business brand name logo or slogan to prevent unauthorized copies
- 3. An acronym for the macro environment analysis tool used to identify external opportunities and threats
- 4. A problem solving technique that uses a panel of experts responding to questionnaires over multiple rounds
- 6. A creative framework where words like Substitute Combine and Adapt are used to innovate products
- 10. The marketing component used to inform persuade and remind target customers about a product
- 11. Contracting an outside vendor to handle specific business activities like security or payroll
- 12. An unexpected event that threatens a business operations requiring immediate strategic management
Down
- 1. The percentage of total sales in an industry that is controlled by a specific business
- 5. A creative thinking technique where a group generates many ideas rapidly without criticism
- 7. The production method of using machinery and computers instead of human labor to increase speed
- 8. The ability of a product or service to meet or exceed consumer expectations and legal standards
- 9. A state of mental or emotional strain resulting from adverse or demanding business circumstances