Across
- 4. The distribution of goods using the physical presence such as shop or office
- 8. A term used to explain how a business works
- 11. When a price is set lower than the competitor business. Often used by new businesses to break the market. This should only be seen as a short-term strategy
- 12. Splitting a market for a product into different parts, or segments
- 13. The owners of a private or public limited company
- 14. The group of customers at which a product or service is aimed, or targeted
- 17. Where a busyness sells its goods and services
- 18. A pricing method that adds a percentage of profit to the total costs of making a product. This gives the selling price
- 19. Groups or individuals who have an interest in a business
- 22. Used to test whether customers will buy a product
- 23. The business owners and people who work in the business
- 24. Data collected by the government every ten years, questioning the entire population on their income, occupation etc
- 25. Where a new product is more advanced than the competitors, a price is set high as some customers are willing to pay higher prices to own the newest technology. Sometimes called creaming
- 27. The distribution of goods and services digitally by downloading from a website
- 28. Data already within a business based on past performance
- 30. The collection of data on consumer habits to help decision-making in marketing
- 32. Where prices are reduced to give products a boost or to sell off old stock. Most commonly seen as sales in shops
- 33. The collection of data using research or information provided by others, such as magazines, journals and the internet. Often called desk research
Down
- 1. Money raised to start or develop a business
- 2. When a business merges with or takes over over another business with which there is no connection
- 3. Include price, reductions, loss leaders, competitions and free samples
- 5. Data collected fist-hand, often in the form of surveys. Sometimes referred to as field research
- 6. A business owned by one person
- 7. Finding the needs of consumers and demonstrating how a business fulfils those needs in a way that increases sales
- 9. A business owned by 2 - 20 people
- 10. Data collected that is based on facts or numbers, usually easier to analyse than qualitative data
- 15. When a price is set based on prices charged by a competitor business for a similar product
- 16. Data based on the opinions of those being asked
- 20. The local community, suppliers, government and customers
- 21. Where two or more businesses agree to join together
- 26. Growth of a business internally by increasing sales. Sales can be increased in a number of different ways
- 29. Where a business take s a controlling interest in another business
- 31. A person who takes the calculated risk of starting and running a business enterprise