Across
- 3. The place a brand occupies in the minds of the customers and how it is distinguished from the products of competitors.
- 6. The four P's
- 8. Additional advantages or services given with a job besides wages, such as health insurance, a company car, etc.
- 10. The activity or profession of producing advertisements for commercial products or services.
- 13. Segmenting the market into different geographical units such as nations, states, regions, cities, or neighborhoods.
- 14. The tendency of consumers to continue buying the same brand of goods rather than competing brands
- 15. Segmenting the market based on based on social class, lifestyle, or personality characteristics.
- 16. A name, term, design, symbol, or other feature that distinguishes one seller's product from those of others.
- 17. A leadership style where the leader makes decisions unilaterally, and expects subordinates to follow orders.
- 18. The process of finding and hiring the best-qualified candidate for a job opening, in a timely and cost-effective manner.
Down
- 1. The assignment of responsibility or authority to another person to carry out specific activities.
- 2. A strategy where a business seeks to be unique in its industry along some dimensions that are valued by buyers.
- 4. The process of preparing for unexpected events by creating plans to respond to potential crises.
- 5. The commitment of a business to contribute to sustainable economic development and improve the quality of life.
- 7. A small, specialised market for a particular product or service.
- 9. The line of authority within an organization along which orders are passed from management to lower ranks.
- 11. The paths or routes that products or services take from the producer or service provider to the end consumer.
- 12. The supply of available workers in relation to available work.