Across
- 4. media attention for your product, service, or business.
- 9. the net change in your firm's cash position from one accounting period to the next.
- 10. is the percent of total industry sales that a company has.
- 11. the activity or profession of producing advertisements for commercial products or services.
Down
- 1. the money you have left after paying for business expenses.
- 2. transaction between two or more parties, typically a buyer and a seller, in which goods or services are exchanged for money or other assets.
- 3. an individual or business that purchases another company's goods or services.
- 5. other businesses who can offer the same or similar goods and services to your customers.
- 6. a business and marketing concept that helps people identify a particular company, product, or individual.
- 7. an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors.
- 8. the total amount of money brought in by a company's operations, measured over a set amount of time.