Across
- 5. Way an organization communicates with the target audience.
- 6. Aspect of the organization that enables differentiation from competitors in consumers’ minds.
- 9. Refers to the seven Ps of marketing.
- 10. Small part of a larger market.
- 11. Approach that focuses on the product that the company produces.
- 12. Increase in the number of consumers who buy a product or service.
Down
- 1. Approach that first determine what customers need and want.
- 2. Group of customers or potential customers that a company is trying to reach.
- 3. Process of dividing a broad market group into various segments.
- 4. Market that produces in very large quantities.
- 7. Can be calculated based upon total sales value or high-cost.
- 8. When a business identify its brand within a certain part of the market.