Business Terms

4. the process in which goods move through more than one middle firm before reaching the consumer
6. business that sells directly to the consumer and displays products
8. must be completed in order for an exchange to occur
10. a middle firm that assists with distribution
11. the path that a product travels from producer to consumer
12. the needs of customers when planning, pricing, distributing, and promoting a product or service
14. a two step process used to market products and services
15. methods used to communicate information to customers

1. anything offered to the target market to satisfy their needs
2. a clearly identified group of consumers
3. the reason for making a purchase
5. process through which goods are bought by the consumer directly from the producer
7. includes locations where the product is sold
9. a combination of marketing elements designed to meet the needs of a target market
13. what the customer's pay