Across
- 1. and market trends through collecting
- 4. profitably
- 5. Research The process of gaining information about customers,
- 8. articles and reports from advertising
- 12. data Data that can be expressed as number and can be
- 13. Segment Part of a market that contains a group of buyers with
- 14. Data Information that has been gathered for a specific
- 15. records, government statistics, newspaper and
- 17. questions
- 19. buying habits
- 20. and secondary data
- 21. identifying and satisfying customer
Down
- 2. surveys and experiments
- 3. Research involving asking questions of people or
- 6. data Data about opinions, judgements and attitudes
- 7. through direct investigation such as
- 9. The management process that is responsible for
- 10. analysed
- 11. A small group out of the total population which is
- 16. Data Information that already exists such as accounts and
- 18. Those who provide data for a survey usually by