Across
- 2. describes the stages a product will pass through from its introduction, through its growth until it is mature, and then finally its decline
- 5. when a product is sold at a very low price for a short period of time
- 7. when consumers keep buying the same brand again and again instead of choosing a competitor's brand
- 9. where consumers are very sensitive to changes in price
- 11. advertising or promotion which is trying to persuade the consumer that they really need the product and should buy it
- 13. incentives such as special offers aimed at consumers to achieve short-term increase in sales
- 16. a way of keeping a product at the maturity stage of the life cycle and extending the cycle.
- 17. financial plan for the marketing of a product or a product range for a specified period of time
- 19. an image or identity given to a product which gives it a personality of its own and distinguishes it from its competitors' brands
- 22. the special feature of a product that differentiates it from the products of competitors
- 25. is an identifiable subgroup of a whole market in which consumers have similar characteristics or preferences
- 27. loyalty when existing customers continually buy products from the same business
- 28. uses information that has already been collected and is available for use by others
- 29. the group of people who are selected to respond to a market research exercise, such as a questionnaire
- 30. the physical container or wrapping for a product. It is also used for promotion and selling appeal
- 32. identifying customer wants and satisfying them profitably
- 33. communicating with customers to encourage them to become loyal to the business and its products
- 35. buys goods or services for personal use- not to re-sell
- 36. a form of internet marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals. It includes activities such as posting text and image updates, videos, and other content that achieves audience engagement as well as paid social media advertising
- 38. refers to people who are potential buyers of a product or a service
- 39. a small, usually specialised, segment of a much larger market
- 40. an independent person or business that is appointed to deal with the sales and distribution of a product or a range of products
- 41. the percentage of total market sales held by one brand or business
- 44. the 'online' buying and selling of goods and services using computer systems linked to the internet and apps on mobile phones
- 46. a term which is used to describe all the activities which go into marketing a product or service. These activities are often summarized as the four Ps - product, price, place and promotion
- 47. involve asking individuals a series of questions, often face-to-face or over the phone
- 48. where the emphasis of advertising or sales promotion is to give full information about the product
- 49. the cost of manufacturing the product plus a profit mark-up
- 50. when consumers are encouraged to share information online about the products of a business
- 51. where marketing activities aim to raise customer awareness, of a product or a brand, generating sales and helping to create brand loyalty
Down
- 1. where there is a large number of sales of a product
- 3. a person, business or other organisation which buys goods or services from a business
- 4. is when people are selected at random as a source of information for market research
- 6. a financial plan for the marketing of a product or product range for some specific period of time. It specifies how much money is available to market the product or range, so that the Marketing department may know how much it may spend
- 8. the means by which a product is passed from the place of production to the consumer
- 10. main focus of activity is on the product itself
- 12. is the unique name of a product that distinguishes it from other brands
- 14. require the target sample to answer a series of questions over the internet
- 15. is when people are selected on the basis of certain characteristics (such as age, gender or income) as a source of information for market research
- 18. when businesses set flexible prices for products or services based on current market demands.
- 20. a plan to combine the right combination of the four elements of the marketing mix for a product or a service to achieve a particular marketing objective
- 21. a set of questions to be answered as a means of collecting data for market research
- 23. when the price is set lower than the competitors' prices in order to be able to enter a new market
- 24. the collection and collation of original data via direct contact with potential or existing customers
- 26. where consumers are not sensitive to changes in price
- 31. when the product is priced in line with or just below competitors' prices to try to capture more of the market
- 34. is the process of gathering, analysing and interpreting information about a market
- 37. carries out market research to find out consumer wants before a product is developed and produced
- 42. means paying for communication with potential customers about a product to encourage them to buy it
- 43. where a high price is set for a new product on the market
- 45. a group of people who are representative of the target market