Across
- 4. Provide insight into what people think about a topic.
- 6. Information that already exists.
- 8. Specific steps to take for testing your hypothesis.
- 9. Dividing the market by lifestyle choices.
- 10. Number of people in the group from which the data are collected.
- 11. Group of people,families,businesses,or organizations with common characteristics or needs
- 13. Specific group of consumers at which a company aims its products and services.
Down
- 1. Pieces of information collected by an organization about itself.
- 2. Mathematical technique for analyzing the collected data.
- 3. Facts and figures from which conclusions can be drawn.
- 5. How often a customer buys or uses a product or service.
- 7. Process of dividing a large market into smaller groups.
- 12. Entire large market of potential customers with no segmentation.