Across
- 5. The specific group of people a business wants to reach.
- 6. A basic product that is the same no matter who sells it.
- 8. Helping customers before, during, and after they buy something.
- 10. How products get from the company to the customer.
- 12. Communicating directly with customers to help them buy.
- 13. Sharing information to get customers interested.
Down
- 1. Collecting and using data to make good business decisions.
- 2. Improving products to meet customer needs.
- 3. One in which businesses are privately owned and run by people rather than the government.
- 4. Setting the cost of a product or service.
- 7. The pursuit of ideation, creation, communication, and delivery of products
- 9. Deciding how to reach customers and make sales.
- 11. Items that don’t wear out quickly