Across
- 2. A small segment of the market with unique needs, where products are often more focused and higher priced.
- 3. Dividing a big market into smaller, distinct groups with similar needs, interests, or characteristics to target them more effectively.
- 6. The process of setting up a product or brand in a part of the market to make it easily recognizable and appealing to customers.
- 8. When a business focuses mostly on creating a high-quality product, without much focus on customer demand or quantity of sales.
- 9. The increase in demand for a product or service, usually shown by more people buying it or a rise in the number of products sold.
- 10. A business strategy that focuses on creating the highest-quality or most unique product, often without considering customer demand as much.
- 11. A business approach that starts by understanding customer wants and needs, and then designs products or services to meet those needs.
- 12. A large group of consumers for widely available products, produced in large amounts and at lower prices due to economies of scale.
Down
- 1. A set of factors (product, price, promotion, place, people, process, physical evidence) that businesses use to build their marketing strategy and meet customer needs.
- 4. A specific group of potential customers a company aims to reach with its products and marketing efforts, based on shared characteristics.
- 5. the feature or the benefit of a product that makes it stand out from competitors and attract customers.
- 7. The portion of total sales a company controls in a specific market, measured as a percentage of the total sales.