Across
- 3. a group of people brought together to discuss what they think about a particular product
- 6. asks questions to get opinions and learn about customers’ experiences with a product or service.
- 7. dividing the market of potential customers into smaller and more defined segments
- 9. a particular group of consumers at which a product or service is aimed.
- 11. research that has already been collected.
- 13. data taken from competitors’ websites, newspaper articles and social media.
- 14. consist of general information that is not usually industry specific but can still be useful for a business.
Down
- 1. data value that's not in numbers
- 2. value of data in the form of numbers
- 4. watching customers to find out their reactions to certain products or services
- 5. collect data directly, rather than depending on data collected from previously done research.
- 8. the action or activity of gathering information about consumers' needs and preferences.
- 10. give specific information about an industry as a whole.
- 12. a set of questions to find out customers’ opinions