Across
- 5. who owns a share in a company
- 7. technique that analyses markets
- 12. payment made by a company to its shareholders from profits
- 14. of borrowing money and the return for lending money
- 15. business
- 16. difference in income and total costs
- 17. ability to understand something without conscious reasoning
Down
- 1. of a product that a consumer is willing and able to buy
- 2. business one person
- 3. logical and research based decision
- 4. set of moral values held by an individual or organisation
- 6. anticipating and satisfying of a customers' wants and needs
- 8. individual or group with a direct interest in an organisation
- 9. things done by planning, organising and co-ordinating
- 10. next best alternative
- 11. previous patterns of numerical data
- 13. gathering data which is representative of the target market as a whole