Across
- 4. any form of communication to convince the public to buy products
- 6. films or products that are popular year after year
- 10. pricing based on consumer perception
- 11. payment material that's been copyrighted
- 12. selling all goods in a product line at specific price points the percent of total sales of all companies that sell the same type of product
- 14. percentage of total sales of all companies that sell the same type of product
- 15. changing a products image in relation to a competitors
- 17. unauthorized use of copy righted material
- 19. total assortment of products that a company makes and sells
- 20. previews of upcoming movies shown before the main feature
Down
- 1. the variety of promotional activity and materials that complement and support the advertising effort
- 2. process of developing, promoting and distributing products
- 3. involves producing and marketing a product
- 5. statistics that describe a population
- 7. study of the choices and decisions that affect making, distributing and using goods and services
- 8. a pattern, habit or tendency following a general course
- 9. gross income
- 13. legal protection of a creator's intellectual property of products
- 16. support of a product or idea
- 18. collection of numerical data that can be compared, analyzed and interpreted