Across
- 4. protects ideas and products
- 6. identifying, anticipating and satisfying consumer requirements profitably
- 7. small market share, small growth (BM)
- 8. kept in case of supply problems
- 9. how many of your resources you are using
- 12. a factor involved in PED
- 16. a way defining your brand
Down
- 1. a way of extending the product life cycle
- 2. not very responsive to changes in price
- 3. the 4ps
- 5. getting stock just before it is required
- 10. the first stage of PLC
- 11. protects logos and brands
- 13. all the products a company produces
- 14. high potential products in the BM
- 15. a good source of income (BM)
- 16. the peak of the PLC