BUSN 101 MOD 6 Business Terms

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Across
  1. 2. - Strategic cost setting
  2. 4. - Communicating product value
  3. 9. - Consistent messaging across channels
  4. 11. - Value added by intermediaries
  5. 12. - Distribution channels
  6. 16. - Middlemen in distribution
  7. 17. - Creating a unique identity
  8. 19. - Managing supply chain flow
  9. 21. - Managing public perception
  10. 22. - Specific group of potential customers
  11. 23. - Bringing new products to market
Down
  1. 1. - Delivering products to consumers
  2. 3. - Goods or services offered
  3. 5. - Cost to the consumer
  4. 6. - Network from producer to consumer
  5. 7. - Direct customer interaction
  6. 8. - Decision-making process of buyers
  7. 10. - Paid communication
  8. 13. - Product, Price, Place, Promotion
  9. 14. - Advertising, Personal Selling, Public Relations
  10. 15. - Dividing markets into groups
  11. 17. - Value of a brand name
  12. 18. - Short-term purchase incentives
  13. 20. - Stages from introduction to decline