Across
- 4. average A calculation that takes a data series and “smoothes” the fluctuations in data to show a trend average
- 6. forecasting Techniques for estimating the likely demand (revenue and volume) for a product in future periods
- 7. A general direction in which something tends to move
- 8. The relatively risky strategy of trying to enter new markets with new products (from Ansoff matrix)
- 10. positioning The way in which the marketing function tries to create an image or identity in the minds of the target market
- 11. plan The actions that management intend to take via the marketing mix in order to achieve marketing objectives
- 12. A measure of how close the relationship it (positive or negative) between an independent variable and a dependent variable
- 13. marketing Launching a new product or service in a limited part of the target market in order to gauge the viability of the product and assess the most appropriate marketing mix
- 15. A term for various measures of central tendency, including the mean, mode and median
- 16. share The proportion of a market revenue or sales volume that is captured by a business or brand
Down
- 1. advantage Skills, competences, resources and other advantages that enable a business to out-perform its competition
- 2. Changing the marketing mix for a product to appeal to a different market segment
- 3. Matrix A strategic model for helping a business analyse the relationship between general strategic direction and suitable marketing strategies
- 5. rate The percentage growth over a particular period. Market growth rates are typically quoted in terms of percentage growth per year
- 9. The use of trends established by historical data to make predictions about future values
- 14. market The market segment or segments which a business is attempting to enter with the chosen marketing mix