Across
- 5. Information that can be measured like age, income, profession, gender, education, marital status etc.
- 6. Breaking down markets into smaller groups by geographic location, demographics, psychographics and behavior.
- 8. The Specific group of customers for the product/service
Down
- 1. Focuses on the customers attitude towards products and services.
- 2. The Specific group of customers for the product/service.
- 3. Divides markets into physical locations.
- 4. Characteristics that can’t easily be measured like values, interested, lifestyle choices.
- 6. Group of consumers which a large market that share one or more characteristic.
- 7. is the percent of total sales the company expects to capture instead of their competition.