Across
- 5. Celebration center for birthdays and events, echoing with cheers and music
- 8. A strategy that businesses use to distinguish their products from those of competitors
- 9. An acronym for a framework used to evaluate a company's competitive position by identifying strengths, weaknesses, opportunities, and threats
- 10. Which is the pricing strategy where the price of a product is set low to rapidly gain market share
Down
- 1. The usual home of lectures, presentations, and sometimes, a quick nap
- 2. The process of creating a unique name and image for a product in the consumer's mind
- 3. Where students forge bonds over smokes and create new networks
- 4. Where group projects come to life and study sessions stretch into the night
- 6. The use of neuroscience to study consumers' sensorimotor, cognitive, and affective responses to marketing stimuli is known as _____
- 7. Private start-up company valued at USD 1 billion