Across
- 4. The Jamaica Tourist Board runs TV ads, social media, and travel fair promotions with a unified message. What type of marketing approach is this?
- 7. A pricing strategy that sets a high initial price to maximize revenue from early adopters before gradually reducing prices is called ___.
- 9. After implementing a marketing strategy, a tourism manager regularly tracks KPIs such as visitor numbers and social media engagement. What is this phase called?
- 11. A tourism board in St. Vincent commissions a study on visitor spending habits. Apply the correct term for this systematic process of gathering data.
- 16. A tour of colonial forts, indigenous Amerindian sites, and sugar plantation ruins appeals to historically-motivated tourists. What niche is this?
- 20. Reggae music, Carnival, and the Blue Mountains attract visitors to Jamaica. These are examples of destination ___ factors that motivate travel decisions.
- 22. A resort advertises itself as 'eco-friendly' but has no sustainability certifications or green practices. Evaluate the ethical problem with this marketing approach.
- 23. A hotel surveys 500 guests using a rating scale of 1–10 for service quality. What type of data does this produce?
- 24. A visitor rates their Barbados experience as exceptional, attributing it entirely to staff friendliness. Which 'P' in the extended marketing mix does this reflect?
- 25. A Caribbean destination promotes rainforest hikes, wildlife tours, and zero-waste accommodation. Evaluate which niche best classifies this product.
- 26. An eco-lodge targets visitors who value sustainability and minimalism. Analyze why this segmentation type is more effective here than demographic approaches.
- 27. A tourism marketing manager distributes $500,000 across print ads, social media, and travel expos. Which component of the marketing plan governs this allocation?
- 29. A resort discovers its blanket 'fun for everyone' campaign is underperforming. Evaluate how introducing proper market ___ would allow it to allocate its marketing budget more effectively across distinct visitor groups.
- 32. Zip-lining, white-water rafting, and cliff jumping are promoted in a Caribbean campaign. Apply the correct niche market classification to this product cluster.
- 36. A tour operator sells excursions through both travel agents and an OTA platform. Which element of the 4Ps is being managed through this multi-channel distribution?
- 37. A professional who acts as an intermediary between tourists and tourism suppliers, booking flights and hotels on behalf of clients, is called a travel ___.
- 38. A Jamaica-based operator offers tours exclusively for birdwatchers. Evaluate why this product targets a ___ market rather than a mass market.
- 39. A company purchases 500 airline seats in bulk at a discounted rate, then resells them through travel agents. Identify this intermediary.
- 41. A hotel designs a visitor satisfaction survey distributed on checkout. Classify this as ___ research.
- 42. A tourism marketer examines rising fuel costs, new visa regulations, and climate change impacts on campaign planning. Identify the analytical framework being applied.
Down
- 1. A Caribbean resort uses Instagram influencers, TV ads, and travel expos simultaneously — the overarching discipline coordinating all these efforts is called what?
- 2. Airline tickets to Barbados cost $400 in August but $900 in July. What type of pricing allows tourism businesses to maximize revenue during peak periods?
- 3. How does a community-based tourism product in rural Jamaica compete against all-inclusive resorts without competing on price? It uses a ___ strategy.
- 5. A boutique resort charges $800 per night at launch, then gradually reduces rates. What pricing strategy involves starting high and reducing over time?
- 6. Two resorts offer similar amenities, but one is perceived as the 'luxury wellness escape.' What strategy creates this competitive advantage?
- 8. A Trinidadian carnival tourism operator identifies strong cultural heritage as a strength, but limited hotel capacity as a weakness. Identify the planning tool used.
- 10. A Caribbean resort sends press releases and hosts media familiarization trips to generate positive coverage. Identify this tool: public ___.
- 12. A Caribbean spa resort offers yoga retreats, detox programmes, and meditation. Evaluate why this is classified under ___ tourism rather than general leisure.
- 13. A hotel streamlines its check-in procedure using a mobile app, reducing wait times from 20 minutes to 2. Which 'P' of the 7Ps was improved?
- 14. A tourism company bundles accommodation, meals, excursions, and a cultural show into one offering. Which 'P' of the 7Ps does this represent?
- 15. Focus groups are used to understand why tourists prefer one Caribbean island over another. What type of research is more appropriate here than numerical surveys?
- 17. After segmenting its market into four groups, a tour operator selects only the adventure-seeker and eco-tourist segments. This selection process is called what?
- 18. Barbados uses a consistent logo, tagline, and colour palette across all platforms. What strategy shapes visitor perception before arrival?
- 19. Beyond branding, this destination pull factor refers to the overall intangible impression a tourist holds about a place before visiting.
- 20. A Caribbean destination increases visitor arrivals by 18% after shifting from newspaper ads to social media campaigns. Analyze which element of the marketing mix — ___ — was adjusted and why the channel shift proved more effective.
- 21. A visitor judges a restaurant's quality by its cleanliness, menu design, and décor before tasting food. Identify which 'P' — physical ___ — this represents.
- 26. A new Caribbean airline sets fares far below competitors to rapidly build a customer base. Identify this pricing strategy.
- 28. A company packages flights, hotels, and guided tours into a holiday and sells these bundles to travel agents. Identify this intermediary: tour ___.
- 29. A tourism student uses CTO statistics and government tourism reports in their marketing plan. Classify the type of research being used.
- 30. A destination suffers negative media coverage after a crime incident. Which component of pull factors is most damaged and hardest to restore?
- 31. A tourism board focuses its campaign on visitors from cold-climate countries. Name the segmentation method influenced by climate and region.
- 33. A resort targets retirees with high disposable income. Identify the segmentation method used when grouping by age and income.
- 34. Evaluate why social media, OTAs, and mobile apps have become essential ___ marketing tools for Caribbean destinations competing globally.
- 35. A hotel rewards guests who return annually with loyalty discounts. Which segmentation type — based on purchase patterns — strengthens customer retention?
- 39. A chef-led market tour, farm-to-table dinner, and rum distillery visit are bundled into one product. Evaluate why classifying this as ___ tourism gives it a stronger niche identity than simply calling it a 'food tour'
- 40. Before launching a new dive tourism product in Tobago, a company systematically gathers and analyzes visitor data. The broader term for this information-gathering activity is ___ research.