Across
- 1. Program type that spans multiple brands and retailers
- 2. Capillary’s consulting division known for pioneering loyalty strategies
- 7. Name of Capillary’s flagship summit on customer loyalty and experience
- 9. Deep level of personalization powered by AI and real-time data
Down
- 1. A data-backed estimate of the total revenue a customer will bring over time
- 3. Common KPI in loyalty programs measuring active participation
- 4. Capillary’s communication suite that enables brands to engage customers across email, SMS, WhatsApp, and more
- 5. Loyalty feature that introduces points, levels, and game-like mechanics
- 6. AI-powered technique used to group customers by behavior or preferences
- 8. Widely regarded as the Father of Customer Loyalty