Carter's SM puzzle

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Across
  1. 2. An athlete before they are professional
  2. 4. Categories that a person falls into
  3. 5. Value that an object has based off of looks (Two Words)
  4. 8. Studying consumers based off of their desires and goals
  5. 9. Someone who purchases things
  6. 12. Stress that is beneficial
  7. 13. A section of the market that a business wants to target (Two Words)
  8. 15. How people act is also called their
  9. 16. People in the seats are the
  10. 17. Splitting the market into segments based off of what people like (Two Words)
  11. 18. When the sport is the athletes job they are a _______
Down
  1. 1. A persons location in the world
  2. 3. A person who watches a sport
  3. 6. A sport that does not have a ref or an organization (Two Words)
  4. 7. A sport that is put together by an organization (Two Words)
  5. 9. A person why buys a good or service is a
  6. 10. Appeal to small section of the population
  7. 11. Games played with athletes
  8. 14. When you play a sport you are a