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Across
  1. 2. well known brands of products of daily use sold through
  2. 7. improved product features and performance
  3. 9. sell what can be produced
  4. 10. paid media
  5. 11. required in business as well as in social organisations
Down
  1. 1. customer is the king
  2. 3. where commodities are bought and sold
  3. 4. intangible,perishable,inseparable,variable
  4. 5. non-paid media
  5. 6. tangible,associated attributes,life cycle
  6. 8. combination of four basic elements