Categories of audience segmentation

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Across
  1. 2. Such as teenagers, retired people or 18-24
  2. 5. For example, male, female and non-binary
  3. 7. Your hobbies
  4. 8. The set of people who a media product is aimed at
  5. 10. Splitting the target audience into different categories
  6. 12. Your GCSEs, A levels or degrees
Down
  1. 1. Study of target audience characteristics
  2. 3. Describes whether an audience is local, national or international
  3. 4. An assumption made about people
  4. 6. The money that you are paid
  5. 9. A group of people with a common culture, country, religion or language
  6. 11. Someone's occupation