Across
- 2. Strengthens stimulus-response association
- 5. Type of conditioning, respond eliciting stimulus paired with unrelated stimulus
- 6. The diminishment of the effects of conditioning
- 7. Type of branding, capitalizes on the reputation of a company name
- 8. Teaches not to repeat a behavior
- 10. Unrelated stimulus, causes response too
Down
- 1. Type of conditioning, leads to behavior with positive outcome, pushes away from negative outcome
- 3. Type of reinforcement, strengthening response with reward
- 4. Type of stimulus, naturally capable of response
- 9. Renting of "well-known names" by companies