Across
- 2. document that outlines the project you are offering in response to a call for tenders
- 6. the final stage of a sales negotiation, when you finalise the deal
- 8. a period offered to potential customers when the product or service is free
- 10. a ___ proposition is a statement that explains the benefits of a product or service offered to a customer
- 12. the kind of listening that requires full attention
- 14. the process of transforming a lead into a paying customer
- 15. person who uses a product
- 16. the percentage of the total market controlled by a company is the market ___
Down
- 1. an estimate of how much a service is going to cost
- 3. a lead who has shown interest in your product, but has not yet committed
- 4. the kind of committee comprising stakeholders and decision-makers who oversee the direction of a project
- 5. a marketing strategy that focuses on re-engaging customers who have stopped purchasing from a company
- 7. a method of evaluating a product based on its value for money – the price/quality ___
- 9. a high-level plan that outlines strategic direction, goals and milestones of a project
- 11. the various stages a product or system undergoes from conceptualization to retirement (two words: 4 letters and 5 letters)
- 13. the most important