A.1 CFP Board Code of Ethics and Standards of Conduct

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Across
  1. 5. The general estimation that the public has for a professional.
  2. 7. Capability to perform professional services adequately.
  3. 10. Revealing all relevant information to clients.
  4. 15. Reliance placed by clients on the integrity and ability of professionals.
  5. 17. Accountability in fulfilling professional roles.
  6. 18. Moral principles governing behavior.
  7. 19. Improper behavior or violation of professional standards.
  8. 22. Rules or directives made and maintained by an authority.
  9. 23. Agreement or permission from a client after full disclosure.
  10. 24. Recommendations provided based on professional expertise.
  11. 25. Supervisory activities ensuring compliance with standards.
  12. 26. Faithfulness to client's interests over one's own.
  13. 27. Providing services promptly and thoroughly.
  14. 29. Impartiality and neutrality in providing professional services.
  15. 30. Keeping client information private unless legal obligations dictate otherwise.
Down
  1. 1. The written evidence of professional activities and decisions.
  2. 2. The care, skill, and caution expected of a professional.
  3. 3. A moral or legal obligation.
  4. 4. Required to act in the best interest of the client.
  5. 6. Obligation to be honest and straightforward in professional relationships.
  6. 8. Duty to be just, equitable, and impartial.
  7. 9. The evaluation of a client's circumstances or potential actions.
  8. 11. Adherence to rules, regulations, and standards.
  9. 12. Maintaining necessary ability and knowledge to provide effective services.
  10. 13. Conducting oneself in a manner that reflects positively on the profession.
  11. 14. The recipient of professional services.
  12. 16. A situation in which competing loyalties or interests exist.
  13. 20. Benchmarks for measuring the quality and ethics of professional activities.
  14. 21. Openness in communication, revealing all relevant facts.
  15. 28. Adhering to moral principles.