Ch. 1 Review Marketing

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Across
  1. 2. channel Management is one of the 7 marketing core _________.
  2. 4. customer information(databases), customer service and marketing communications are apart of customer relationship _____.
  3. 5. to be a successful ________, you need to understand the marketing skills, marketing core functions, and basic tools of marketing.
  4. 7. the idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business.
  5. 10. An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and needs.
  6. 12. Tangible items that have monetary value and satisfy one’s needs and wants.
  7. 13. The term _____ refers to all the people who might buy a product. All people who share similar needs and wants and who have the ability to purchase a given product.
  8. 14. the group of people most likely to become customers, identified for a specific marketing program
  9. 15. mix
  10. 18. The four basic marketing strategies called the four P’s: product, place, price, and promotion.
Down
  1. 1. the process of classifying people who form a given market into even smaller groups
  2. 3. A company’s percentage of the total sales volume generated by all companies that compete in a given market
  3. 6. Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations.
  4. 8. Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
  5. 9. Consumers who purchase goods and services for personal use.
  6. 11. Marketing professionals track ______ and consumer attitudes to understand buying decisions.
  7. 13. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  8. 16. Intangible items that have monetary value and satisfy your needs and wants.
  9. 17. new and improved products, lower prices, and economic utility are economic _________ of marketing