Ch 11 Vocabulary

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Across
  1. 1. Promotions that give special ticket prices to members of a group when tickets are purchased in large quantities (group _______)
  2. 4. Premium stadium seats that are usually located outdoors and provide a source of high revenue (_______ seats)
  3. 5. Registered businesses that legally buy and resell tickets to a variety of entertainment events and guarantee ticket authenticity (ticket _______)
  4. 6. Lavish rooms inside stadiums and arenas that allow corporate executives and some wealthy private individuals to entertain clients and friends while watching sports and entertainment events (_______ boxes)
  5. 7. Building a customer base and carefully scheduling time spent with customers (customer _______)
  6. 8. Contacting potential customers at random without researching the customers’ needs first (_______ calling)
Down
  1. 1. The sales process step in which the salesperson learns everything possible about the products and services offered, the target market, and the competition
  2. 2. Those who sell tickets to major sporting and entertainment events for inflated prices (ticket _______)
  3. 3. Asking customers if they want to purchase related products (_______ selling)
  4. 6. Information and data gathered on prospective customers who have shown interest in the product or service and/or meet the definition of the target market