Ch. 1.2

2. The ___ right is acting in the way that the individual feels is right
4. Stakeholder ___ is a CSR approach that the firm should indeed look to all stakeholders to see how they are affected by potential firm action
7. Term meaning that combined efforts will produce a greater effect that if only the individuals made separate efforts
10. The ___ right is to act as society as a whole feels is right
11. A proponent of the profit maximization approach
13. Making moral judgements that are both subjectively and objectively right

1. ___ ethics is the application of ethical principles that arise in the conduct of business activity
2. Term meaning that each party in the relationship needs the other and can’t exist without the other
3. Defined as a perceptual representation of a company’s past actions and future prospects that describe the firm’s overall appeal to all its key constituents when compared to other leading rivals
5. This term is meant to reflect not only descriptive and normative (evaluative) elements of the field of ethics in business, but it also places an emphasis on all that firms are achieving or accomplishing in the realm of social responsibility policies, practices and results
6. The moral ___ is the approach used to describe CSR as the firm’s duty to maximize profit, but not at the expense of stakeholders other than shareholders
8. Represents the business entity’s ethics as reflected in its economic, legal, ethical and discretionary actions as adapted to the values and expectations of society
9. Profit ___ is the CSR approach that designates that the firm should engage in business that maximizes profits for their shareholders to the basic exclusion of all other stakeholders, including employees, suppliers, customers, the surrounding community, etc.
12. The word ___ is used to reflect the ways firms listen to, account for, and involve stakeholders
14. A systematic approach to moral judgments based on reason, analysis, synthesis, and reflection