Ch 12 Vocabulary

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Across
  1. 4. Describes the nature of the business and the reason it exists (_______ statement)
  2. 5. Information gathered about competitors (marketing _______)
  3. 6. An in-depth look at the current conditions of the business, the competition, and the target customers (_______ analysis)
  4. 7. A chart displaying the tasks, responsible parties, and timelines of a plan (project _______)
  5. 10. An explanation of research data in a way that makes it meaningful and informative
  6. 11. Actions taken to implement strategies
  7. 12. Research that focuses on solving a specific problem (_______research)
  8. 13. All of the products a company has available for customers (product _______)
  9. 15. Competition focused on marketing mix elements other than price (_______ competition)
  10. 16. An idea for achieving marketing objectives that can be put into action (marketing _______)
Down
  1. 1. A short, concise restatement of the marketing plan (_______ summary)
  2. 2. A precisely written document that describes a company’s situational analysis, marketing strategies, and implementation (_______ plan)
  3. 3. A specific description of the unique qualities of a product’s marketing mix (_______ statement)
  4. 6. The process of finding unique, innovative ways to reach an objective (_______ thinking)
  5. 8. Objectives that are specific, measurable, attainable, relevant, and timely (_______ objectives)
  6. 9. A Television series that has a different cast, setting, and story line each season (_______ series)
  7. 14. An examination of a business’s strengths, weaknesses, opportunities, and threats (_______ analysis)