Ch. 14 - Direct, Online, Social Media and Mobile Marketing

4. A major promotional medium for the modern world. Mainly seen in the form of display ads and search-related ads.
9. An online marketing tool that seeks to build a brand-customer community.
10. Marketing via the internet.
11. Online page that engage customers to encourage a direct purchase or marketing outcome.
13. Marketing messages, promotions, and other marketing content delivered to on-the-go consumers through mobile phones, smartphones, tablets, and other mobile devices.
14. Online forums where people and companies post their thoughts and other content, usually related to narrowly defined topics.
16. Unsolicited, unwanted commercial email messages
17. Despite the growth of social media, this type of advertising “is still king.” 91% of Americans are exposed to this everyday.

1. Using the telephone to sell directly to customers.
2. A seamless cross-channel buying experience that combines in-store, online, and mobile shopping.
3. Direct marketing though print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.
5. Independent and commercial online social networks where people congregate to socialize and share messages, opinions, pictures, videos, and other content.
6. Type of direct marketing via television, including infomercials and interactive television (iTV) advertising.
7. Type of marketing when marketers engage with customers and communities to get an immediate response and to build a lasting customer relationship.
8. Type of marketing that uses marketing tools such as web sites, social media, etc. to engage consumers online through their devices.
12. The digital version of word of mouth marketing. Involves creating ads that the customer will seek out on the internet.
15. Type of marketing that occurs by sending an offer, announcement, reminder, or other item directly to a person at a particular address.