Across
- 3. a few words that provide a strong concept of what the company does
- 7. a library of project photos that can be used as promotion
- 9. the devices the interior design firm uses to create awareness
- 10. all of a firm's efforts to create an image in order to affect the public's opinion
- 11. when a firm attracts attention or awareness without having to pay any media charges
- 12. Investigation and planning activity that involves gathering and analyzing data concerning such things as the abilities and interests of the staff, potential clients, the economy, and the competition, so that the owner and managers can make better plans and decisions about the direction of the firm’s business efforts.
- 14. marketing method that helps a design firm identify one or more groups of potential customers who are most likely to utilize the firm's services
- 17. misleading claims about a products or service provider's ecological realities.
Down
- 1. a manufacturer and designer share in the cost and benefit of advertising
- 2. the four basic variables (product, place, promotion, and price) that create a firm's marketing mix.
- 4. the design and materials that the firm uses to identify itself
- 5. a group of customers that has a common characteristic
- 6. all the activities a firm or company undertakes to communicated and promote its products
- 8. the combination of images and encounters the customer perceives, accepts, and experiences with a product or a firm.
- 13. any kind of paid communication in media, such as newspapers, magazines, television, or radio
- 15. the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
- 16. a very specific or unique focus concerning services or products provided by a firm