Across
- 2. Those most likely to buy products or services from a business
- 4. A group of businesses with a common interest, such as financial services, computers, or groceries
- 6. The process used to determine the initial feasibility of an idea
- 8. End-users of the service
- 9. List your opinion on the strengths and weaknesses of your competitors
- 10. The distribution channel through which your product or service flows from the producer to the customer
- 11. Third column, lists the benefits that customers receive
- 12. List of direct and indirect competitors
- 13. A distinctive aspect, quality, or characteristic of a product or service
- 14. Second column, list the primary target customer for each of your competitors
- 15. A tool for organizing important information about the competition
Down
- 1. A working model of the new product
- 3. a clear and concise description of an opportunity
- 5. List the way the company delivers the benefit
- 7. Describes how you intend to create and capture value with your business concept
- 8. Something that promotes or enhances the value of the product or service