Across
- 3. A specific group of customers that have similar wants and needs
- 4. Something that has no physical form
- 8. An invention or creation that is brand new
- 10. Persons, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers
- 12. Activities that are consumed at the same time they are produced
- 14. Any paid form of communication through mass media directed at identified consumers to provide info and influence their actions
- 16. Is a designed change that increases the usefulness of a product, service, or process
- 17. Someone who takes a risk in starting a business to earn a profit
- 18. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
Down
- 1. The locations and methods used to make a product or serviced available to the target market; determining the best ways for customers to locate, obtain, and use the products and services of an organization
- 2. An independent business with fewer than 500 employees
- 5. Is the money provided by large investors to finance new products and new businesses that have a good chance to be very profitable
- 6. The reasons consumers decide what products and services to purchase
- 7. Setting and communicating the value of products and services
- 9. Everything a business offers to satisfy a customer’s needs
- 11. The process of stating, organizing, managing, and assuming the responsibility for a business
- 13. Something that is consumed at the same time it is produced
- 15. Any form of communication used to inform, persuade, or remind; communicating info about products and services to potential customers