Across
- 3. ________ ads usually use only text or sometimes with pictures.
- 5. Business ________ is a tool that helps organizing data into meaningful insights.
- 7. Paid __________ is about placing online ads on web pages that show results from querying a search engine.
- 9. Small text files stored in a web user's browser to get users' information.
- 10. A cyberattack that enables an outsider to gather information about your browsing habits.
- 11. Ads as a _________ refers to paying people to watch ads.
- 15. __________ marketing encourages the spreading of information and opinions from person to person.
- 17. Search engine ________ improves the visibility of a company or brands on the results page displayed by a search engine.
- 18. ________ log is a user file that records the user’s activities on a company’s website.
- 19. ________ advertising allows users to opt in to agree to accept advertisements.
Down
- 1. One of the factors that affects the consumer behavior.
- 2. The number of times users call up a page that has a banner on it during a specific period.
- 4. Characteristic that influences the average length of time a visitor stays in a site.
- 6. Market _________ divides targeted group into smaller and mode defined groups.
- 8. matching of advertising content with customers based on their preferences and individual needs.
- 12. Banner ________ is an agreement between two companies to each display the other’s banner ad on its web site.
- 13. Post-purchase _________ is the last step of consumer decision-making process for purchasing.
- 14. Market _________ is about finding information and knowledge about consumers and products.
- 16. One of the marketing types that targets everyone.