Ch12 and Ch13 Study Guide

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Across
  1. 1. / These people often have technical expertise, control of communication channels, or positions of authority
  2. 2. / People see themselves being involved and affected by a situation
  3. 6. / Generally accepted by most people with the same language and culture
  4. 7. / People who recognize that they are somehow affected by or involved in a problem situation shared by others but have not communicated about it with others
  5. 10. / Represent the specific knowledge, opinion, and behavioral outcomes to be achieved for each well-defined target public
  6. 11. / People see themselves limited by external factors versus seeing that they can do something about the situation
  7. 14. / Represents the extent to which people are aware that something is missing or amiss in a situation *they need that information
  8. 15. / Active communication
  9. 17. / People who are simply unaware of their connections to others and an organization with respect to some issue or other problem situation
  10. 18. / Designed to get the message out to the media
  11. 19. / The emotional or evaluative meaning we read into words words because of our experience and background
  12. 21. / People who can influence the knowledge, attitudes, and behaviors of other people
  13. 23. / Treating an abstraction as if it exists as a concrete or material entity
Down
  1. 1. / Passive communication behavior
  2. 3. / The actual events, media, and methods used to implement the strategy
  3. 4. / Making decisions about program goals and objectives
  4. 5. / Typically refers to the overall concept, approach, or general plan for the program designed to achieve objective
  5. 8. / Frequently abstractions imposed by program planners
  6. 9. / Ideas penetrate to the whole public very slowly through a process similar to osmosis
  7. 12. / When people begin to communicate and organize to do something about the situation
  8. 13. / Broad, summative statements that spell out the overall outcomes of a program
  9. 16. / Must take place in the context of organizational missions
  10. 20. / What has to be done to achieve a desired outcome
  11. 22. / New ideas and practices are spread to members of a social system