Ch12 and Ch13 Study Guide

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Across
  1. 2. / Generally accepted by most people with the same language and culture
  2. 5. / People who are simply unaware of their connections to others and an organization with respect to some issue or other problem situation
  3. 6. / Treating an abstraction as if it exists as a concrete or material entity
  4. 7. / When people begin to communicate and organize to do something about the situation
  5. 10. / Ideas penetrate to the whole public very slowly through a process similar to osmosis
  6. 12. / The emotional or evaluative meaning we read into words words because of our experience and background
  7. 13. / Represent the specific knowledge, opinion, and behavioral outcomes to be achieved for each well-defined target public
  8. 14. / Frequently abstractions imposed by program planners
  9. 15. / People who can influence the knowledge, attitudes, and behaviors of other people
  10. 17. / Represents the extent to which people are aware that something is missing or amiss in a situation *they need that information
  11. 19. / What has to be done to achieve a desired outcome
  12. 20. / Broad, summative statements that spell out the overall outcomes of a program
  13. 21. / These people often have technical expertise, control of communication channels, or positions of authority
  14. 22. / Making decisions about program goals and objectives
  15. 23. / Must take place in the context of organizational missions
Down
  1. 1. / People see themselves being involved and affected by a situation
  2. 3. / New ideas and practices are spread to members of a social system
  3. 4. / Active communication
  4. 8. / Designed to get the message out to the media
  5. 9. / Typically refers to the overall concept, approach, or general plan for the program designed to achieve objective
  6. 10. / People see themselves limited by external factors versus seeing that they can do something about the situation
  7. 11. / Passive communication behavior
  8. 16. / People who recognize that they are somehow affected by or involved in a problem situation shared by others but have not communicated about it with others
  9. 18. / The actual events, media, and methods used to implement the strategy