Across
- 4. The four basic marketing strategies
- 5. Involves one or more intermediates
- 6. The pathway to direct products to consumers
- 7. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 8. A group of customers who share common wants and needs
Down
- 1. Occurs when goods or services are sold from the producer directly to the customer
- 2. The point at which total revenues,or sales, equal total cost and expenses of developing and offering a product or service.
- 3. providing customers with the goods and services they choose to buy