Ch2 Social Media Marketing

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Across
  1. 3. the practice of increasing the quantity and quality of traffic to a website through organic search engine results.
  2. 4. a specific part of a population, especially identified by average age, income, education, etc.
  3. 5. a regular examination of your business’ social media activity.
  4. 6. a person with a strong influence in his or her particular field of expertise.
  5. 7. a social media management tool that allows users to schedule and post updates to pages or profiles on social platforms.
  6. 11. a computer program that searches databases and internet sites for the documents containing keywords specified by a user.
  7. 12. business metric used to evaluate the success of an organization, employee, etc., to track and analyze factors crucial to the success of an organization.
  8. 15. content that is continually relevant and not dated, and that helps drive new traffic to a destination.
  9. 18. web-based technology that enables the development, deployment, and management of social media solutions and services.
  10. 19. efforts made by a company to shape the way audiences perceive the company.
  11. 20. also known as personalized marketing
  12. 22. form of marketing that tries to reach consumers through general media advertising as well as through in-person contact.
  13. 23. performance indicator that measures the amount gained from an investment relative to the investment’s cost.
Down
  1. 1. the simulation of human intelligence processes by machines, especially computer systems.
  2. 2. refers to content and/or interactions used to grow and/or engage with a social media community made through efforts other than paid means.
  3. 8. a marketing technique of creating and distributing valuable, relevant, and consistent content to attract a target audience.
  4. 9. happens when the desired outcome of a marketing message is achieved.
  5. 10. determined by or dependent on the collection or analysis of data.
  6. 13. a marketing technique which involves promotion of a product targeted to the customers of a related product.
  7. 14. a marketing method that is considered to be indirect.
  8. 16. a marketing strategy that focuses on attracting customers via company-created Internet content.
  9. 17. also known as an internet bubble.
  10. 21. analytics metric that refers to the number of users who have come across particular content on social platforms.