Across
- 4. A complex collection of the opinions of many different people.
- 6. A representative slice of the total universe.
- 7. A sample in which each member of the universe and each geographic area within it have a mathematically equal chance of being included within the sample.
- 8. Polls that sought to read the public's mind simply by the same question of a large number of people.
- 9. Device that attempts to collect information about public opinion by asking people questions.
- 10. The instructions or commands a constituency gives to its elected officials.
Down
- 1. Any person who, for any reason, has a more than usual influence on the views of others.
- 2. A sample deliberately constructed to reflect several of the major characteristics of the universe.
- 3. A means of communications.
- 5. The means of communication that can reach large, widely dispersed audiences simultaneously.
- 8. Snappy reports that can be aired in 30 or 45 seconds or so.