ch9-12

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Across
  1. 4. Stocking the product as many outlets as possible.
  2. 5. A distribution channel structure in which producers, wholesalers, and retailers act as unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.
  3. 6. A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts.
  4. 7. The use of more than one but fewer than all the intermediaries who are willing to carry the company's products.
  5. 9. marketing channel that has no intermediary levels.
Down
  1. 1. Giving a limited number or dealers the exclusive right to distribute the company's products in their territories.
  2. 2. A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
  3. 3. A channel consisting of one or more independent producers, wholesalers. and retailers, each and separate business seeking to maximize its own profits, even at the expense of profits for the system as the whole.
  4. 8. A vertical marketing system that combines successive stages of production and distribution under single ownership- channel leadership is established through common ownership.