Challenge

4. - When a business makes fundamental changes based on feedback from their customers.
5. - The term given to a privately-owned start-up that was formed after 2003 and is valued at over £1billion.
7. - A short saying that sums up a business' message.
10. - A statement that is assumed to be true but that is not backed up with concrete evidence.
12. - having little or no impact on the environment and therefore enabling a positive effect for future generations.
15. - refers to creations of the mind used in buying and selling,for example, inventions, creative work, names and images.
16. - The action of testing an idea prior to launch, allowing you to develop the business to reflect customer feedback.
17. - The action or process of interacting with others to exchange information and develop professional or social contacts.
18. - When a large number of individuals will each invest small amounts of money in a business or project using the internet to collect the money
20. - a set of different measures that a business decides to measure its success.

1. - businesses with less than 250 employees and turnover of less than £50 million.
2. - an individual who takes the initiative and risk to set up a business.
3. - a very specific segment of customers that you have selected for your product/service.
6. - A flexible way to test a business idea, usually opening as a temporary store, that will provide direct feedback from customers.
8. - Money paid or costs.
9. - The action or process of discovering or being discovered
11. - The difference between the selling price of a product or service and its costs.
13. - The ability of a business to grow fast without increasing its production costs.
14. - Businesses that use modern technology to advance banking and financial services.
19. - A benefit that a business offers to its customers that its competitors do not.