Across
- 6. A manufacture may not have the ?? to set up e-commerce or print catalogues to sell direct, so using wholesalers or retailers are the only option
Down
- 1. Products may only be sold in exclusive outlets at the beginning of a ???, but may be sold in discount stores during their decline stage to encourage sales
- 2. Some products need to be shipped to retailers fast as they will go out of date quickly eg fresh fruit
- 3. Highly technical products may need to be demonstrated, which means personal selling is the ideal channel
- 4. Some products can’t be sold through certain channels eg prescription medicines need to be sold through pharmacists
- 5. Certain products have images that dictate where they can be sold eg Hugo Boss only sell in retailers that have built up a good reputation over at least 5 years