Across
- 2. The final person who buys and uses the product.
- 5. A middleman who buys in massive bulk from producers to sell smaller batches to retailers
- 6. A business that sells products directly to the consumer.
- 7. A channel that uses intermediaries to get the product to the customer, rather than selling direct.
Down
- 1. The specific route a product takes to get from the producer to the customer.
- 3. Any third party that is between the producer and the consumer.
- 4. The business that manufactures the product