Chap 1

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Across
  1. 4. The benefits that a customer perceives from a product or service in relation to its cost.
  2. 8. One of the key elements of marketing, it involves communicating the value of a product or service to customers.
  3. 9. The process of dividing a larger market into smaller groups based on common characteristics.
  4. 10. A group of potential buyers for a particular product or service.
Down
  1. 1. The process of establishing a distinct place for a product or brand in the market.
  2. 2. Creating a unique image and identity for a product or company in the minds of customers.
  3. 3. The systematic investigation and study of market trends, customer preferences, and competitors.
  4. 5. The end-users of products or services targeted by marketing efforts.
  5. 6. A plan of action designed to achieve specific marketing goals.
  6. 7. A form of communication aimed at promoting products or services through various media channels.