Chap 17

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Across
  1. 2. Policy- Directs promotional activities toward consumers
  2. 3. Promotion- Promotional method used by businesses to convince prospects to select their goods or services instead of a competitor's brands
  3. 7. marketing programs- Frequent buyer, reward, or shopper
  4. 8. Promotions- Sale strategies that encourage customers and prospects to buy a product or service
  5. 10. Higher priced products, awards, or gift cards
  6. 11. Mix- Cost effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals
  7. 13. Certificates that entitle customers to cash discounts on goods or services
  8. 14. Marketing- Type of promotion that companies use to address individuals directly and not through a third party medium
  9. 16. Point of purchase displays that are stand alone structures
  10. 18. Tie-Ins- Cross-promotion and cross-selling campaigns
  11. 20. Promotion- Promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues
Down
  1. 1. bringing news or newsworthy information about an organization to the public's attention
  2. 4. Media- Electronic media that allows people with similar interests to participate in a social network
  3. 5. Promotions- Incentives that encourage customers to buy products or services
  4. 6. Any activity that helps in the exposure or sale of a product
  5. 9. Release- An announcement sent to the appropriate media outlets
  6. 11. Giveaways are low-cost items given to consumers at a discount or for free
  7. 12. personal promotion in which companies pay to promote ideas, goods, and services
  8. 15. Promotions- Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers
  9. 17. Promotion- Represents all marketing activities, other than personal selling, advertising, and public relations, that are directed at business or retail customers to boot sales
  10. 18. Relations- Activities help an organization to influence a target audience
  11. 19. Policy- Used with partners in the distribution channel