Chapt 16

2. technical vocabulary of a specialized field
6. describe sounds
8. questions used to make a statement
13. speaking style should be your primary goal
15. let the audience feel the same temperature & texture of the object you're talking about
16. language used by special groups
18. use of extreme exaggeration
19. presentation of contrary ideas in parallel form
20. trite sayings that are worn out because of constant usage

1. using personal pronouns, asking questions, & creating immediacy
3. degree to which a communication style resembles that of informal conversation as opposed to the more formal style of writing
4. attribution of human characteristics to inanimate objects
5. use of a part of an object stand for the whole object
7. use active verbs strong verbs, figures of speech, & imagery
9. term or phrase that combines two normally opposite qualities
10. repetition of the same initial sound in two or more words
11. create word "pictures" of people or objects
12. phrases that have lost their novelty & part of their meaning through overuse
14. like a metaphor
17. compares two unlike things by stating that one "is" the other